Thursday, February 16, 2012

Campaign goals

Hello all!

Previously I mentioned that I have the privilege of working on a team this semester to do a public relations campaign for the Historic Waco Foundation! I just wanted to share a little more about my incredible team and the goals we are working towards this semester!

First of all, I should mention how absolutely wonderful my team has been! Amy, Sarah, Hunter and Amber have all gone above and beyond every step of the way. This team is so eager to help HWF that assignments are turned out within hours of being assigned. There is not been a single issue that this team has not been able to overcome. With each new assignment and step in this campaign, we  become more and more confident in our team. Without this fantastic team, the HWF campaign could easily fall by the wayside and things could be missed. I am confident that we will reach our goals and probably reach them before they are due!


So you might be wondering, what are our goals? Glad you asked :) We are working to promote HWF through their website, Facebook page, Twitter account, and brochures. Through these mediums we are promoting their events Sunday Skadoo, Kids Summer Camp, Christmas on the Brazos and Open Houses.

Our goal is to get HWF more publicity for their events and a stronger presence in Waco and the Baylor community. As well as to create a larger public awareness of their houses. Recently HWF lost a lot of their funding because they were struggling to attract as much attention to their events and to their museums. Our goal is to turn that around and get them more attention and publicity!

As a member of this incredible team, it is often hard to keep up with the rest of them! They turn things around so fast that I feel like I am not doing as much as the rest of the group! That being said, I am excited to create the videos to promote the historic homes and cannot wait to utilize my skills as they best benefit the team!





Pictures from their last
Sunday Skadoo event!

Thursday, February 9, 2012

Historic Waco Foundation!!

I am currently serving on a committee that is helping the Historic Waco Foundation with their efforts in public relations!

I love this foundation, because it is one of the many unique things about Waco that makes me love my college town. The foundation has 4 historic homes in Waco as well as many events through out the year. Their main events are Kids Summer Camp, Sunday Skadoo, and Christmas on the Brazos. Even though they have a Facebook and Twitter account, it is not very effective. Their Facebook page is very clearly more beneficial then their Twitter page, but that is because they only have 21 followers and 5 tweets. One of their new target audiences is college students. Now that more and more college students are migrating towards Twitter, it is crucial that we help them develop a Twitter model.

I am working with an absolutely incredible team that is more then willing to bring their A-game to every task for this campaign. I look forward to seeing how we and the Historic Waco Foundation progress in their PR efforts during this next month!

In the meantime here are links to the Historic Waco Foundation's website, Facebook and Twitter! Enjoy!

Website: http://www.historicwaco.org/
Facebook: http://www.facebook.com/HistoricWaco?ref=ts
Twitter: https://twitter.com/#!/HistoricWaco  (@HistoricWaco)